Monthly Archives

April 2015

Perfumes, Upcoming Events

A Gift For The Green Thumb Mother



The Green Thumb Mother’s love of nature and flowers is reflected in her fragrance choices.

Ciel d’Opale, by Ann Gerard Parfum, takes you to a sunny afternoon under the linden tree.

Caterina dè Medici, by i Profumi di Firenze, portrays the most beautiful flower garden imaginable.

Of course you can always opt for a gift certificate.

To ensure sufficient time for delivery, all web orders should be placed by Wednesday, May 6th.

Complimentary gift wrap is available.

Please let us know if you would like it in the Special Request box during checkout.

Perfumes, Upcoming Events

A Gift For the Career Mom



Mother’s day is fast approaching.

Let Indigo assist you this week with our daily scent guideline.

We’re matching scents with a wide range of moms.

Today: it’s The Career Mother.

The Career Mother needs a fragrance subtle enough for the office.

Hedonist Iris (Viktoria Minya) is a refined fragrance that focuses on the delicate scent of the iris flower.

Parisian Rhapsody (Sabé Masson) is a soft perfume in a tube, an easy-to-wear floral with subtle spice and fruit notes.

Of course you can always opt for a gift certificate.

To ensure sufficient time for delivery, all web orders should be placed by Wednesday, May 6th.

Complimentary gift wrap is available.

Please let us know if you would like it in the Special Request box during checkout.


Indigo Perfumery


San Francisco’s Tigerlily Perfumery hosted an i Profumi di Firenze trunk show with Miryana Babic today (Saturday) and we’d like to continue the love with 10% off through Sunday, April 26th.
Yes- 10% off any full bottle of an I Profumi di Firenze perfume.

The i Profumi scents are beautifully wearable and ideal for spring and summer.

And have you smelled their Vaniglia del Madagascar?

Be sure to use code LOVEPROFUMI during checkout.


Indigo Perfumery


Welcome to a très unusual new outlook on the art of fragrance: Sabé Masson and their line of soft perfumes!

Yes, we said soft perfumes.

Sabé Masson will revolutionize the way you travel with their easy to store fragrances that need not be kept in a separate little baggie any more. Doesn’t that make sense?

Sabé Masson was founded by Isabelle Masson, who broke into the beauty world by beginning as an intern in a tiny perfume company, Shop 8, which would later transform into the beauty mecca, Sephora. Over the years, Sabé, along with her partner, revolutionized the tiny concept store. After the selling of Sephora, Sabé was given an opportunity to pursue her true passion: fragrance and all its forms. Voila, “Sabé Masson Perfumes and Soft Perfumes” was born!

Since childhood, Isabelle “Sabé” Masson has had a love for fragrance, art and nature, and subsequently built her brand by merging all three. An artist, innovator and cosmetics industry insider, Sabé Masson has built her career by pushing boundaries, perfecting her creations and insisting customer satisfaction determines the success of any brand.

This past week, Sabé Masson’s new boutique opened in Paris and is the buzz of the city.

Just in time for Mother’s Day, we celebrate its opening here at Indigo and dare you to choose just one! With their amazing price points, why stop at only one?

Begin your exploration HERE.

Indigo Perfumery




Continuing the April 2015 Traditional Home New + Next column, Indigo would like to propose the following scents to complement the “soon to be red hot” colors of Cobalt, Blood Orange and Mint.


The color, Cobalt, “packs just the right amount of punch.” Indeed, the perfume Indigo, by the new-on-the-scene Dutch perfume house, Baruti, certainly radiates “ blue summer skies, continuous music, and effervescent big-city life.” The notes include Mastic Oil, Hyacinth, Rose, Frankincense, Atlas Cedar, Sandalwood,Nooud and Amber.

Baruti Perfumer and Fragrance Engineer, Spyros Drosopoulos, creates kaleidoscopic explosions of beauty that can blow you away. His Indigo remix, Berlin im Winter, is reminiscent of an intimate and cozy blanket enveloping you on a long, cold, winter night with notes of Lavender, Mastic Oil, Rose, Iris, Cassis, Plum, Myrrh, Frankincense, Irish Coffee,Nooud, Amber and Leather. Both fragrances have just arrived here at Indigo!


Blood Oranges by Shay and Blue is the obvious choice for Blood Orange, the color. With its “cheerful but sophisticated vibe,” Blood Oranges reveals blood orange throughout. Napa leather precedes the dry down of musk and charred woods.

Backing it up is our other Blood Orange choice, Classic Orange by Von Eusersdorff, also an ode to blood orange. Traveling from crisp to warm, it demonstrates play between blood orange, black tea, osmanthus and suede leather.


Mint the color exudes an “icy cool” feel “with just a bit of sweetness.”
Aqua Sextius, by the elegant Parisian perfume house, Jul et Mad, is a hands down favorite of our customers to wear in spring and summer for an explosion of freshness. It opens with a sparkling citrus effervescence, revealing its mint, white flower and fig heart notes before its slight warming in the base with woods and ambergris.

Our other nomination for its mint inspiration is Providence Perfume’s all natural Eva Luna. This is a spring green, sparkling floral with notes including carrot, fresh mint, tuberose, jasmine and lemon frankincense.


If you have any other color / scent requests, please contact us for your color reinvention.


In Conversation..., Indigo Perfumery

Floris: Into the Future


With Indigo Perfumery’s recent post on Floris and a bit of its illustrious history, it is obvious that Floris’ pedigree is both timeless and impeccable. But a company cannot rest on its laurels in today’s always changing, scented world.

It is evident that this ninth generation of the Floris family is passionate about perfume and is dedicated to craftsmanship and quality. Their understated and sophisticated style will continue to be reflected in the evolution of their 2015 launches. Stay tuned…


Indigo recently had the opportunity to chat with the new Managing Director of Floris, Jon Graham, one of the key members of the management team working directly with Edward Bodenham, the Floris Chairman.



Would you please tell us a little about your background – what did you study and what path led you to what you’re doing now?

I have worked in retail and wholesale for over 25 years working primarily with British Heritage brands and over 10 years in the Beauty industry. I have worked in all the major overseas markets and have very little interest in working for the cookie-cutter brands and retailers we see populating the global high street. I have always had a keen interest in brands with soul and personality – brands like Floris – steeped in history and romance – hold particular interest for me.


Why did you agree to take on your new role at Floris?

The lure of fragrance and scent has always had great appeal. Dealing in emotion – sparking memories. It’s an incredibly powerful and exciting medium. The challenge of working in a Family business (this business is owned by the founding family who created Floris over 285 years ago) is also a great attraction and having spoken to the Chairman and the family we all shared the same vision for the brand. This is a once in a lifetime opportunity to work with a brand with an authentic heritage, a truly proud London brand, only perfumers to HRH The Queen, a library of fragrances and history that is second-to-none. Being entrusted to manage the business is a great honour. It was an easy decision to make!



How do you plan to strike a balance between the success Floris has had for generations and innovations for today’s market?

It’s a very careful balance. We will never be a “path-finder brand” it’s not part of our DNA. We have a very loyal following – the brand is held in very high regard and with great affection and we recognize this – but we also have to generate the new Floris history – being mindful of the past – but looking to the future. Seduce, excite and delight the Floris customer of the future.

Everything we do will be sympathetically considered, from our products, our packaging, to the tone of voice we use, the social media we generate. To stand still and rely on former glories in todays’ fierce market-place would be fool-hardy. I am working with the 8th & 9th generation family members to impart centuries of fragrance knowledge and craftsmanship, through our passion and excitement for fragrance and perfumes, to the new generations of Floris devotees.


What is your favorite fragrance in the line?

Too difficult to choose just the one! I wear fragrance dependent on my mood, the season, the occasion, who I want to impress!

My top 3; Elite, Special 127, Leather Oud – but I honestly wear our whole collection at various times.


How do you feel about the pressure to release new fragrances often?

Newness brings excitement and brand exposure but there shouldn’t be newness for the sake of newness. If it’s trend driven (Saffron or Oud) then we should consider it. The market is moving constantly and though we shouldn’t be led by this blindly, we should be aware of it. We need to provide the customer with the fragrances that they want – this is what ultimately drives our new fragrance development. We have a relatively small number of fragrances in our collection but a huge library of historical fragrances housed in our archives – we need to mine these and blend in the new developments in the fragrance market to create collections that inspire and excite.


What are your plans for the future of Floris?

First and foremost our legacy must be to secure the brand and the business for the next generation of family members. The brand has been around for 285 years which is testament to its strength and an indication of how highly regarded it is by the customer. We will steer the business carefully through the sea of brands and retailers we see through our London window and introduce the brand to the new Floris customer. We want to share our secrets and our passion for fragrance. We’re a hidden gem. A secret. We will start to whisper our secret just a little bit louder.

Behind the Scenes, Perfumes


This London history chapter actually began in 1730 when Juan Famenias Floris arrived in London from his native country, Menorca, Spain. He came to England with the intention of being a barber and comb-maker and set up shop in the elegant quarter of London called St. James along with his wife, Elizabeth. Because he missed the scents and flowers of his native country, Juan began to mix his own oils and scents which soon became in demand. Thus Floris began to sell perfumes and toilet waters.


The shop, at 89 Jermyn Street, remains the heart of the business today and is now run by the family’s ninth generation of descendants.

The Floris family lived in the Jermyn Street location until the mid 1800s. All perfumes were made in “The Mine” 2 floors below until the 1970s. Floris London is presently the oldest English retailer of toiletries and accessories and second oldest in the world after FARINA GEGENÜBER GmbH of Cologne, Germany.


Floris stairs

The steps leading down to “The Mine,” accessed from the basement and through a trap door at the back of the store.


Fortunately, Juan Famenias Floris faithfully recorded the formulas so they could be reproduced. “We’re fortunate that previous generations have been careful about handing down family documents, letters and formulas,” said Edward Bodenham, the current the Floris ‘nose’ and 9th generation of the Floris family.


The coal stove that was used to provide heat and warm ingredients

The coal stove that was used to provide heat and warm ingredients


In 1870, Mary Anne Floris married James R.D. Bodenham. In July 1871, the first of their children was born. Shortly after this they settled in West London at ‘Ivy Lodge,’ the family home where they would continue to live for 50 years.


In 1878, James and Mary Anne took over the family business from Mary Anne’s brother Joseph.


The ladies bottling the Floris perfumes

The ladies bottling the Floris perfumes


Floris received their first Royal Warrant as Smooth Pointed Comb Maker to HM The King George IV in 1820. Expertly made combs were a speciality of Floris at this time and greatly valued by the company’s elite clientele.


Today, Floris is the only Appointed Perfumer to Her Majesty, the Queen and holds two Royal warrants: Perfumers to HM The Queen Elizabeth II and Manufacturers of Toilet Preparations to HRH The Prince of Wales.



Old leather bound ledgers containing formulas and notes

Old leather bound ledgers containing formulas and notes


To satisfy increasing demand, in 1989 the family set up a factory in Devon which was officially opened by HRH Princess Diana.

It is here that all Floris products continue to be made.


Winston Churchill's receipt

Winston Churchill’s receipt


The 89 Jermyn Street location retains the original and beautifully preserved façade.

Its interior still features the solid mahogany, Spanish-made display cabinets, purchased at the Great Exhibition of 1851 in Hyde Park.



Marilyn Monroe's "other perfume" receipt

Marilyn Monroe’s “other perfume” receipt


The family opened the doors to its second shop at the prestigious location of 147 Ebury Street, Belgravia.


Old bottles in "The Mine"

Old bottles in “The Mine”


Some of their customers over the years include Queen Victoria and Prince Albert (Floris created Bouquet De La Reine as a wedding present for the 21-year old Queen Victoria as she prepared to marry the love of her life in February 1840), Florence Nightingale, Beau Brummell, Winston Churchill, Ian Fleming (Ian Fleming’s James Bond always wore No. 89), Errol Flynn, Oscar Wilde, Michael Caine, Sir Ralph Fiennes, Brian Ferry, Mick Jagger, David Bowie, Sir Winston Churchill, Vivien Leigh, Wallis Simpson, Marilyn Monroe, Emma Thompson and Lady Margaret Thatcher.



More old scales and heavy tools to seal bottle lids

More old scales and heavy tools to seal bottle lids


Michael Bodenham (7th generation descendant) composing in "The Mine" during the '50s

Michael Bodenham (7th generation descendant) composing in “The Mine” during the ’50s


Old, original bottles that still contain their ingredients... and smell

Old, original bottles that still contain their ingredients… and smell


Mmm- believe it or not, this jasmine still smells fresh

Mmm- believe it or not, this jasmine still smells fresh


Floris family in the 70s, along with one of their ads

Floris family in the 70s, along with one of their ads


Edward Bodenham describes Floris: “Our story is unique. It is built on a history of creation, family values and a long lasting and effecting relationship with our customers. Sophisticated and understated, our elegance is borne from the experience, not artifice. We are a whisper not a shout. We understand the emotive power of fragrance.”



The Floris perfumers produce unique and timeless creations, all of which are given approval by Edward Bodenham, the current Floris “nose.”

Edward and his team can be found at 89 Jermyn Street in the perfumery behind the founding shop where all of the Floris fragrances have been created since 1730.


Soon to come to Indigo: the latest releases of their Home Collection of candle and room fragrances.