Behind the Scenes

Fragonard: A Bit of Beauty in Grasse

Not able to make it to Grasse this spring?

We couldn’t either, so we decided to make a digital visit instead. Why wait?

Fragonard, founded by Eugene Fuchs in 1926, was named after the famous painter Jean-Honoré Fragonard. It was housed in a perfume-making building dating back to 1782. Today, the building is considered to be the historic perfume factory, along with the Fragonard Perfume museum which is housed on its first floor.

Fragonard’s perfumes, cosmetics and home products are now created in their factory built in 1986 just outside of Grasse, where they combine their traditional “craft methods with the most modern production techniques.” Named the Fabrique des Fleurs, it is surrounded by gardens of fabulous flowers that are used in the creation of perfume.

Many of the photos below were captured by Martin Morrell for the Vogue Living‘s “Making Scents” story Conversation Piece, a story on Fragonard’s perfume museum curated by Carolyn Quartermaine.

The Museum of Perfumes
au 1er Etage de l’Usine Historique
20 bd Fragonard
06130 Grasse
Tél: +33 (0) 4 93 36 44 65
Fax: +33 (0) 4 93 36 57 32



Fragonard 1

A fresco forms the backdrop in a former photographer’s studio in the Perfume Museum.


A few pieces of family history, antique fragrance labels and perfume bottles from the Fragonard family:


Fragonard 5







Fragonard 6



Fragonard Museum

Antique perfume still



New Fragonard

Modern Fragonard perfume making

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