The most common question I am asked when I meet customers for the first time is “Why?”
– a perfume shop? -niche perfumes? –here in Cleveland?
I think it is time to explain.
I’ve always loved perfume. Catching the waft of a lovely fragrance as someone walks by intrigues me. It tells me that they care, that they took the time to groom and take pride in themselves. There is nothing worse then having to suffer through sitting next to someone who is not fresh. On an airplane, it is downright insulting to the passengers around you. In the workplace, it is less than professional. After all, scent makes a first impression just as much as your business card or handshake, if not more.
Over time, my fragrance tastes have changed. I have been faithful to one scent for a year or two, but lately I’ve had a challenging time narrowing my choices down. I believe the main reason for this has been the discovery of niche perfumes; that is, perfumes that are created by small companies who create with passion and creativity rather than having to answer to a corporate marketing team whose only goal is to make money. That passion comes through loud and clear with each scented creation.
Smelling just like my girlfriend does not interest me. Nor will I ever anyway- our skin chemistries are unique and what smells fab on her may not on me. I am looking for a fragrance that is more personal, more unique. I am not interested in a “celebrity” fragrance any more than wearing what everyone else is wearing. My fragrances become an extension of me and I wish to project my best forward.
Which brings me to why I opened a perfume boutique. I wanted to bring to my home city a place of discovery for those interested in making that intimate choice of what fragrance to wear. Wearing a perfume is about subtlety, transformation and reflection- of one’s personality and individuality. Indigo Perfumery offers that choice to its discerning customers- to discover and savor the process of choosing a fragrance in order to find the scent that moves them most. Whether it be a perfume in the same fragrance family one is used to or a chance to step out of one’s comfort zone and try a new or unexpected direction, we are here to offer guidance if needed. With the element of exclusivity that the independent perfumers offer, our customers can enjoy the experience of seeking out rare brands.
The art of perfumery is very much alive in Cleveland!